Top 5 Social Networking Apps on iOS in Nigeria Q4 2023

In Q4 2023, the leading social networking applications on iOS in Nigeria exhibited distinct trends in downloads, revenue, and active users. Here’s a closer look at the performance of the top five apps: WhatsApp Messenger, Telegram Messenger, Facebook, Messenger, and Threads.

WhatsApp Messenger demonstrated significant download activity throughout the quarter. Weekly downloads peaked at around 80K in early October and maintained a general range between 40K and 80K. Active users remained relatively stable, starting at approximately 1.66M in late September and ending at 1.68M in late December.

Telegram Messenger showed consistent revenue performance, with weekly earnings fluctuating between $1.3K and a peak of $5.3K during the final week of December. Weekly downloads varied, with a notable increase to about 47K in early December. Active users hovered around 590K, with minor fluctuations throughout the quarter.

Facebook experienced a steady increase in revenue, reaching around $1.4K in mid-December. Downloads ranged from 20K to 34K weekly, with a peak in late December. Active user numbers were strong, starting at approximately 2.78M and peaking at nearly 2.96M in early December.

Messenger had stable download numbers, averaging around 20K per week. Active users demonstrated a positive trend, increasing from about 2.01M in late September to over 2.10M by early December.

Threads, despite being newer, showed promising growth. Weekly downloads varied, peaking at approximately 7.8K in early December. Active users also saw an upward trend, starting at around 62K and reaching over 101K by the end of December.

These insights highlight the dynamic nature of social networking app usage in Nigeria. For more detailed analytics and trends, visit Sensor Tower.